Services for publishers and authors
Publisher publicity services, mixed and matched to each book
Last updated: November 2026
Publisher publicity services from C.S. Lewis & Co. Publicists combine core book publicity, internet marketing, and specialist support into one campaign built around a single author and book.
C.S. Lewis & Co. Publicists develops a personal, highly collaborative relationship with each author and works closely with publishers’ and businesses’ publicity teams so its efforts complement theirs. Rather than selling a fixed package, the firm mixes and matches services to fit the needs, personality, and professional goals of each client.
Which publicity services can a publisher hire?
A publisher or author can hire any combination of five services. Two are delivered by the firm itself, and three come from top professionals the firm works with frequently and closely.
| Service | Delivered by | Stated goal |
|---|---|---|
| Book and author publicity | Core service | Turn authors into newsmakers in every type of media and build name recognition that leads to sales, later printings, and new publishing opportunities. |
| Internet marketing | Core service | Add value to the author’s online presence and create lasting exposure after the media campaign ends. |
| Speaker services | Specialist partner | Land speaking opportunities that support book sales and reach demographically targeted audiences. |
| Media coaching | Specialist partner | Help authors look and feel confident on television, on radio, and before live audiences. |
| Writing services | Specialist partner | Ghostwrite op-eds and bylined articles, plus newsletters and marketing material for the author’s business. |
Core service
Book and author publicity
In a book and author publicity campaign, C.S. Lewis & Co. Publicists will:
- Create a media kit that producers, journalists, editors, and bloggers can use for background, reviews, story ideas, interview topics, and bylined articles.
- Distribute books and media kits to every media contact that matters, then manage intensive follow-up to secure interviews, features, mentions, reviews, op-eds, and bylined placements.
- Develop a continual stream of original, timely pitches that align with breaking news, often the same day.
- Build a custom list of top media contacts the firm already has rapport with.
- Coordinate appearances with the author’s travel to major media markets.
- Open long-term relationships with editors, producers, and journalists.
Core service
Internet marketing and book marketing services
Internet marketing is the book marketing side of the work. The firm helps authors develop content for social and business networks, personal or professional websites, and blogs, and helps them expand their professional networks on popular platforms. The goal is an online presence that keeps generating publicity long after the media campaign has ended. Cathy Lewis also helps clients become regular bloggers at sites such as Huffington Post, Forbes.com, Inc.com, and PsychologyToday.com.
Specialist partners
Speaker services, media coaching, and writing
When a campaign needs more, the firm expands its team with professionals it works with frequently and closely. Speaker services aim to land lucrative or professionally valuable speaking opportunities. Media coaching gives authors insider training to deliver a memorable message on air and on stage. Writing services produce ghostwritten op-eds and bylined articles for major newspapers, magazines, and trade journals, plus newsletters and marketing material that complement the publicity campaign.
This page is part of the guide to publicity for small publishers from C.S. Lewis & Co. Publicists.
Questions about publisher publicity services
See all 46 questions in the FAQ- What does a book publicist actually do?
- A book publicist works to get an author and a book into the news. At C.S. Lewis & Co. Publicists that means creating a media kit, sending books and kits to media contacts, following up to secure interviews, reviews, features, and bylined articles, and pitching story ideas tied to breaking news, often the same day it happens.
- What is the difference between book publicity and book marketing?
- Book publicity earns coverage from journalists, producers, editors, and podcast hosts, while book marketing covers broader promotion such as an author’s website, social networks, and online content. C.S. Lewis & Co. Publicists offers both: book and author publicity as its core service, plus internet marketing help with online content, networking, and an ongoing web presence.
- What is a media kit and why does a book need one?
- A media kit is the background package producers, journalists, editors, and bloggers use when deciding whether to cover an author. C.S. Lewis & Co. Publicists creates kits that supply reviews, story ideas, interview topics, and bylined article material. Several past client press kits are posted as PDFs on the firm’s main website.
- Can a publicist help me write op-eds or bylined articles?
- Yes. C.S. Lewis & Co. Publicists pursues op-ed and bylined article placements as part of book publicity, and its support team includes writing services that create ghostwritten op-eds and bylined articles based on your book and expertise for major newspapers, magazines, and trade journals.
- What if I am nervous about radio or television?
- A campaign can be shaped around your comfort level, and coaching is available. C.S. Lewis & Co. Publicists customizes campaigns to each author’s strengths and media experience, and it can add media coaching from professionals it works with closely, covering how to look and feel confident on television, radio, and before live audiences.
- What happens after the campaign ends?
- The goal is lasting value. C.S. Lewis & Co. Publicists aims to help authors form long-term relationships with editors, producers, and journalists who come to regard them as experts. Its internet marketing work also aims to create an online presence that keeps generating publicity and exposure after the media campaign has ended.